Our Theory of Human Motivation

Duct Tape Then Beer is a Seattle-based brand that aims to strengthen and nurture connections to the natural world. That's their magic rule they places on themselves when they started their business. It keeps them focused on work they are passionate about, rather than seeking easy, wildly profitable work. Because of it, they are emotionally and creatively wealthy humans who happen to be pretty damn good at negotiating the economics of creativity. Some might call it a constraint. They just call it magic. Their latest project Our Theory of Human Motivation helps us understand their theory on what gets one up in the morning. There are the fundamentals: water, air, food. But from there it gets deeper. Check it out below, and enjoy!